Prerna Mittal

Conducted in-depth user research and market analysis to inform data-driven design decisions.

Develop user personas and journey maps to align product goals with user needs.

Design and iterate information architecture, wireframes, prototypes, and high-fidelity mockups.

Perform usability testing to optimize interfaces for enhanced user engagement.

Lead the creation and maintenance of Thinkbar's visual identity.

Collaborate with marketing teams to design engaging assets.

Re-designed key app screens with a focus on improving user experience and interface aesthetics.

Collaborated with cross-functional teams to ensure alignment with user needs and business goals.

Conducted comprehensive QA during the beta testing phase.

Conducted user research and stakeholder interviews for banking app design.

Developed actionable design improvements based on insights from Users.

Collaborated with senior designers for design feasibility.

Designed visual materials such as marketing assets and packaging designs.

Created digital and hand-drawn prints and patterns for various industries.